Konu "Hotel brand loyalty" için İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences listeleme
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The effects of consumer confusion on hotel brand loyalty: an application of linguistic nonlinear regression model in the hospitality sector
(2020)The aim of the study is to estimate the interaction and quadratic relationships between dimensions by estimating a model for the confusion dimensions that affect hotel brand loyalty, thus providing the interested parties ...