Yazar "Ulker-Demirel, Elif" için Meslek Yüksek Okulları / Vocational Schools listeleme
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The Effects of Audience's Attitudes on Actor, Character, Movie and Product Placement on the Brand Attitude
Ulker-Demirel, Elif; Yildiz, Erkan (2020)In recent years, there has been a shift in consumers' media consumption preferences from traditional to digital platforms. Adblocker applications used by consumers who do not want to be exposed to advertising and the digital ...