Yazar "Devrani, Tulay Korkmaz" için Enstitüler / Institutes listeleme
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Love is Not Blind: Investigating A Love-Hate Transition Among Luxury Fashion Brand Consumers
Kashif, Muhammad; Devrani, Tulay Korkmaz; Rehman, Aisha; Samad, Sarminah (2021)Purpose There is extensive research where consumer emotions of brand love and brand hate are investigated. However, the studies where a transition in consumer-brand emotions is explored are scant. This paper aims to ...