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How patients perceive healthcare services: A case of Ayub Teaching Hospital, Abbottabad - Pakistan. SERV Service QUAL Quality
(2018)
A field study was conducted in Ayub Teaching Hospital in the outpatient department, to evaluate the level of service quality offered by the healthcare services with a view to identifying the relationship between service ...
Love is Not Blind: Investigating A Love-Hate Transition Among Luxury Fashion Brand Consumers
(2021)
Purpose There is extensive research where consumer emotions of brand love and brand hate are investigated. However, the studies where a transition in consumer-brand emotions is explored are scant. This paper aims to ...