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dc.contributor.authorAytemiz, Pala
dc.date.accessioned2019-08-05T13:13:42Z
dc.date.available2019-08-05T13:13:42Z
dc.date.issued2016
dc.identifier.issn2146-5193
dc.identifier.urihttp://tojdac.org/tojdac/VOLUME6-ISSUE1_files/tojdac_v06i1103.pdf
dc.identifier.urihttp://hdl.handle.net/11727/3814
dc.description.abstractBe Kind Rewind (2008), comedy-drama film written and directed by Michel Gondry, can be considered as an alternative film as it has initiated a novel and subversive cultural practice called "sweding". Sweding, initially a term used by the characters of the film that describes their amateur way of remaking the famous cult films, started to be a marginal phenomena and adopted by crowds as a tactic of subverting dominant ideologies of mass culture. The meaning of sweding cut across its original meaning as a way of producing homemade films and started to be described as any kind of practice of re-creating something from scratch using commonly available, mundane everyday objects and skills. This idea of remaking has a critical and subversive potential. In this sense, this paper aims to engage in a critical analysis of Be Kind Rewind's ability to shift meanings of filmmaking using the criticism of Collin McCabe's "Classical Realist Text'" and trace the subversive and alternative elements of this cultural phenomenon of sweding. It will be argued that the style and amateur film production associated with sweded films recall the techniques of the 20th-century art movement Dadaism that questions art and comments on daily life practices. Departing from this observation, the paper will open up the new "genre" of "Sweded Cinema" to further questioning and suggest that there is a potential in Sweded Cinema in challenging Classical Hollywood Cinema just like the way Dadaism countered high art and dominant ideologies of its time.en_US
dc.language.isoengen_US
dc.relation.isversionof10.7456/10601100/003en_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectvisual cultureen_US
dc.subjectswedingen_US
dc.subjecteveryday lifeen_US
dc.subjectMichel Gondryen_US
dc.subjectdadaen_US
dc.subjectremakeen_US
dc.subjectgenreen_US
dc.titleTHOUGHTS ON THE NEW DADAIST TACTIC OF OUR ERA: 'SWEDED FILMS' AND MICHEL GONDRY'S BE KIND REWINDen_US
dc.typearticleen_US
dc.relation.journalTURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATIONen_US
dc.identifier.volume6en_US
dc.identifier.issue1en_US
dc.identifier.startpage36en_US
dc.identifier.endpage47en_US
dc.identifier.wos000379053200003


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