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dc.contributor.authorSumer, Ernie
dc.contributor.authorSumer, Selay Ilgaz
dc.contributor.authorOgul, Hasan
dc.date.accessioned2019-05-02T07:41:11Z
dc.date.available2019-05-02T07:41:11Z
dc.date.issued2018
dc.identifier.issn1330-3651
dc.identifier.urihttps://hrcak.srce.hr/207452
dc.identifier.urihttp://hdl.handle.net/11727/3103
dc.description.abstractTo improve the performance of marketing efforts, marketers seek new ways of attracting customers. Individual marketing is an efficient way of communicating with individuals. Meeting the individual customers' expectations and needs is becoming increasingly important in modern marketing activities. Marketers have started to concentrate on specific customers' demands. The paradigm shift from the masses to individuals has required changes to firms' marketing strategies. In this paper, a new system called the Personalized Smart Billboard System (PSBS) is introduced, which personalizes promotional messages by developing customer profiles using customers' accessories and some of their facial features. Once any of these clues are detected, related advertisements are shown to the customers. The system was tested with various portrait photos with different visual appearances and promising results were obtained. We anticipate that this system will present a helpful means of establishing more effective communication between businesses and their customers.en_US
dc.language.isoengen_US
dc.relation.isversionof10.17559/TV-20161220142243en_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectAdvertisementen_US
dc.subjectComputer visionen_US
dc.subjectİndividual marketingen_US
dc.subjectObject detectionen_US
dc.subjectSmart billboarden_US
dc.titleA Novel Computer Vision-Based Advertisement System for Individual Marketingen_US
dc.typearticleen_US
dc.relation.journalTEHNICKI VJESNIK-TECHNICAL GAZETTEen_US
dc.identifier.volume25en_US
dc.identifier.issue5en_US
dc.identifier.startpage1485en_US
dc.identifier.endpage1491en_US
dc.identifier.wos000448434200031


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